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The past few years have seen a significant shift in online communities to emphasize real-world concepts such as buying and selling, supply and demand, marketing and social networking. There are many such virtual communities in existence, however we have chosen to focus on the Second Life community as it provides such rich potential for commercial marketplaces within an open source architecture that provides access to the market transactions for analysis.
A rich suite of tools for understanding market dynamics in the Second Life "metaverse" have been created, both in the in-world virtual community, and at the Mappa Novus website. One particular area of interest is in the patterns of buying and selling virtual real-estate within Second Life.
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